Bringing an Editorial Bakery Brand to Life Online
Cliente: Tatte Bakery & Café
Año: 2023
Rol: Lead Product Designer
Strategic Vision
Tatte Bakery is known for its refined, editorial aesthetic and timeless sense of hospitality. The goal was to translate that essence into a digital experience — elegant, functional, and true to its brand voice — while introducing new capabilities like e-commerce, event booking, and special orders.
My Role
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System Adaptation: Expanded BigColony with bespoke components inspired by editorial design principles.
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E-commerce Experience: Designed seamless shopping flows for merch, festive kits, and bakery orders.
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Service Integration: Created features for location search, event requests, and special bakery orders.
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Brand Alignment: Directed the visual language, ensuring consistency with Tatte’s refined identity and real-world experience.
Glimpse of the process
Created a tailored component library rooted in BigColony’s foundation, with custom visual behaviors and transitions.
Introduced subtle hover states and motion that echoed the tactile, curated feel of Tatte’s brand.
Worked closely with developers to prototype transitions and implement accessibility-first e-commerce features.
Impact & Results
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Increased digital engagement and conversions through elegant e-commerce integration.
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Opened new revenue channels — from festive kits to event and custom bakery orders.
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Strengthened Tatte’s digital presence as a refined lifestyle brand, extending its editorial charm online.
From a Café Website to a Refined Digital Lifestyle Platform
The redesign elevated Tatte’s digital presence, transforming it from a café website into a multi-service experience that reflects its elegance and expands its business impact — all while staying true to its human, artisanal spirit.
Product & Experience Strategy • UX/UI for E-commerce • Component System Design • Custom Interactions • Brand Alignment