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Mapping Opportunities, Empowering Agritech in LATAM

Cliente: FAO LATAM // LET. Tecnológico de Monterrey.

Año: 2020

Rol: Design Lead

Strategic Vision

Radar is a digital platform launched by FAO to map and connect agritech entrepreneurs in Latin America with investors and development funds. The goal was to provide real-time, geo-tagged data on regional needs and innovations to inform strategic funding decisions.
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My Role

  • Defined the product vision and scope with stakeholders across 5 locations and 3 countries.
     

  • Conducted in-depth user interviews and built a stakeholder map for governance alignment.
     

  • Designed and optimized the user registration flow, reducing friction by 42% improving replicability.
     

  • Directed the platform’s branding and a scalable component system.

Glimpse of the process

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  • User interviews,
  • stakeholder workshops,
  • needs assessment.
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  • Registration flow optimization,
  • branding,
  • component design.
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  • Worked closely with development to ensure scalable delivery.

  • Implementation learnings 

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Impact & Results

  • +350 entrepreneurs registered in 3 months (+60% over target).
     

  • Active coverage in 12 countries with geo-tagged innovation project data.
     

  • Submision response time reduced from 25 to 10 minutes.

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Connecting innovators and investors across 12 countries with actionable data and faster adoption

Turning a complex institutional goal into a seamless, user-focused platform, Radar made investment opportunities more visible and actionable across 12 countries — bridging the gap between innovation and funding at scale.

Product Strategy • UX Research • Experience Design • Branding Systems • Art Direction

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