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Community Voices

A series of testimonial videos, produced by Big Oak Tree Media with brand direction by me, brought the campaign to life. Based on research-driven archetypes, each story reflects a different ETN profile.
 

Featuring already naturalized citizens, these videos share personal journeys, unique challenges, and why naturalization matters. All are available on the campaign microsite alongside step-by-step guides and downloadable resources.

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Humanizing
the Path to Citizenship

Cliente: Houston Endowment Initiative // Dalberg Design

Año: 2025

Rol: Communication Designer

Strategic Vision

Become a Citizen is a program supporting Eligible to Naturalize persons in Houston, turning a bureaucratic process into a warm, community-centered experience with clear, actionable information.
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My Role

  • Conceptualized the campaign vision focusing on warmth, action, and community.
     

  • Designed brand identity, illustrations, and multilingual materials.
     

  • Created graphic and tone-of-voice guidelines for partners.
     

  • Produced booklets and fanzines translated into 7 languages.

Key Printed Tools in Action

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10 Steps at a Glance
Step-by-step guide with space for notes and deadlines, helping ETNs track progress and stay organized.
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Plan the Path
Step-by-step guide with space for notes and deadlines, helping ETNs track progress and stay organized.
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Steps & Benefits
Single sheet with the 10 steps, actions per stage, and key benefits of becoming a citizen.

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Impact & Results

  • +48% increase in attendance at community sessions.
     

  • 87% of participants reported more confidence to start their process.
     

  • 500+ physical copies distributed, 1,000+ digital downloads.
     

  • Materials used by 8+ partner organizations.

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Clarity, trust, and multilingual
tools for a complex journey

By reframing the naturalization journey as a community-driven, multilingual experience, the program built trust and clarity for thousands, turning a daunting process into an empowering step toward belonging.

Strategic Conceptualization • Campaign Design • Art Direction • Service Design • Multilingual Graphic Design

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