top of page
Frame 506.png
Frame.png

Digitizing Agriculture for Small Producers

Cliente: Nuup // Danone

Año: 2022

Rol: Product Designer

Strategic Vision

First mobile app in Mexico for small strawberry producers, enabling professionalization, crop optimization, and better market access through digital record-keeping and monitoring.
Frame 1171278493.png

My Role

  • Conducted field research and segmented users by tech proficiency.
     

  • Designed intuitive flows for crop records, expenses, and climate modules.
     

  • Developed MVP1–3 in agile sprints with producer feedback.
     

  • Supported expansion with gamification, training, and in-field onboarding.

Glimpse of the process

BC_02.png
  • Design Research,
  • segmentation,
  • pain point analysis.
BC_02-1.png
  • UX flows,
  • module creation,
  • multilingual support.
BC_02-2.png

  • Iterative MVP rollout

  • training campaigns

Frame 1171278496.png

Impact & Results

  • 46% adoption in the initial rollout.
     

  • Improved record accuracy and readiness for certification.
     

  • Expanded user base through targeted training.

nuup.jpg

Improving record accuracy, market readiness, and closing the rural digital gap

By placing intuitive tools in the hands of small strawberry farmers, Madre Tierra App improved record accuracy, boosted market readiness, and bridged the digital gap in rural agriculture.

Product & UX Strategy • User Research • Module Design •
Agile Development • Service Design

bottom of page