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Scaling a Sweet Brand Into a Seamless Digital Ecosystem

Cliente: Dirty Dough Cookies
Año: 2023
Rol: Lead Product Designer

Strategic Vision

Dirty Dough is a rapidly growing cookie franchise with a bold, playful personality. The goal was to extend that energy into a cohesive digital experience — designing a website, Android app, and Mac app that not only reflected the brand’s tone but also delivered a consistent, efficient user experience across platforms.
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My Role

  • Product Ecosystem Design: Defined the design architecture connecting web, app, and franchise portals into one seamless ecosystem.

  • Brand Integration: Implemented Dirty Dough’s new brand system based on BigColony, adapting its tone and components to match the brand’s personality.

  • Multi-Platform Experience: Designed experiences for Mac and Android apps, ensuring parity in structure, accessibility, and interaction patterns.

  • Collaboration: Worked closely with development teams to translate the design system into responsive, performant interfaces across all environments.

Glimpse of the process

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Analyzed franchise workflows and customer journeys to align product functionality with the Dirty Dough business model.
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Extended BigColony components to support Dirty Dough’s brand voice — bolder, more expressive, and modular.
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Collaborated with cross-functional teams to refine motion, transitions, and accessibility details across platforms.

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Impact & Results

  • Strengthened brand consistency across all digital touchpoints.

  • Delivered a cohesive user experience for both Mac and Android ecosystems.

  • Enabled scalable, faster implementation using the BigColony design system.

  • Positioned Dirty Dough as a modern, digitally fluent franchise ready for expansion.

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From a Cookie Brand to a Cross-Platform Experience

The redesign transformed Dirty Dough from a growing bakery into a unified digital ecosystem — connecting web, app, and brand under one cohesive experience. A playful brand became a seamless, scalable product suite.

Product & Experience Strategy • Multi-Platform UX/UI • Component System Design • Brand Integration • Design-Dev Collaboration

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