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Evolving a Design System Through Real-World Insights

Cliente: It’s Plein Air

Año: 2023–2024

Rol: Lead Product Designer

Strategic Vision

Big Colony is a design system and digital product integrating multiple data providers to streamline restaurant ordering and checkout experiences, evolving through insights from real project implementations.
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My Role

  • Led the system evolution from v01 to v02 using insights from 12+ projects.
     

  • Conducted user research and API performance analysis.
     

  • Developed modular components and improved flows reducing cognitive load.
     

  • Enabled multi-brand scalability with brand-specific adaptability.

Glimpse of the process

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Establishing the Foundation
Built the core structure without full clarity on features or APIs. Focused on adaptable UI patterns and navigation flows, creating a scalable base for future iterations.
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Streamlined Experience & Checkout 
Refined UX to reduce friction, adding visual checkout and social sign-ins (Google, Apple, Facebook). Simplified account creation to boost conversion and trust.
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Component Refinement & Dev Speed Optimized component library for reusability and standardized patterns. Partnered with devs to cut build times and speed multi-brand deployments.

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Impact & Results

  • +25% increase in checkout conversion.
     

  • 30% reduction in checkout time.
     

  • v02 adopted by 5+ brands, accelerating development by 40%.

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Driving faster builds, higher conversions, and adaptability with every release

From brand-specific flows to a multi-brand powerhouse, Big Colony’s evolution was fueled by real implementation feedback — delivering faster builds, higher conversions, and a system that grows with every project.

Design Systems Strategy • Product Design • UX Research • Checkout Optimization • Multi-brand Implementation

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