Connecting Local Efforts to National SDG Impact
Cliente: ODS en el Tec, GIZ, ONU
Año: 2021–2022
Rol: Lead Visual Designer
Strategic Vision
Acción Local is a collaborative platform designed to map and connect programs aligned with the Sustainable Development Goals (SDGs) in Mexico. Created by GIZ, the UN, and ODS en el Tec, its mission is twofold:
Build a national community centered on sustainable development.
Create an accessible data bank where citizens, organizations, and institutions can find, share, and strengthen SDG-related initiatives.
My Role
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Defined a tiered user model.
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Designed and implemented an open forum creation tool for registered users, linking topics directly to relevant SDGs for moderation and thematic alignment.
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Directed the visual identity and illustration system to highlight rural and community-driven contexts
Glimpse of the process
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Research & Definition:
Stakeholder mapping, interviews, and user segmentation.
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Design:
Creation of scalable visual components, custom illustrations, and color-coded SDG visual hierarchy
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Implementation:
Iterative prototyping, usability testing, and refinement based on feedback from both institutional and citizen-level users.
Impact & Results
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~25% increase in forum participation within the first quarter after launch.
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Successful mapping of projects from multiple municipalities and private organizations in the first deployment phase.
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Positive feedback from diverse user groups on visual clarity, ease of navigation, and perceived openness of the platform.
Turning local actions into measurable progress toward global sustainability goals
By uniting citizens, organizations, and governments in one platform, Acción Local transforms scattered local initiatives into coordinated efforts that drive measurable progress toward Mexico’s SDG commitments.
Product & Experience Strategy • User Research • Visual Design Systems • Illustration • Information Architecture • Art Direction