Human stories, digital systems, real impact.
I lead multidisciplinary teams to create digital experiences and visual systems that connect users with business goals.
Experience, applied
+10 years designing
and leading digital work
Across product, brand, and experience design for organizations in LatAm and the US.
Product & platform work
Web platforms, digital products, service experiences, and internal tools from 0 to 1.
Teams & collaboration
Led and collaborated with multidisciplinary teams in agency, in-house, and consulting environments.
Workshops & facilitation
Strategy, UX, product definition, and alignment sessions with teams, founders, and stakeholders.
Systems over screens
Design systems, brand systems, and workflows built to scale — not just one-off projects.
Brands that live across touchpoints
Brand and visual systems applied to web, product, content, and growth initiatives.
Ideas shaped by practice
Feeling is healing
Diseñar también es crear espacios donde las personas puedan sentir, procesar y conectar. Este texto explora por qué las emociones no son un “extra” del diseño, sino una capa esencial para crear experiencias que realmente importan.
Read about designing with emotion
Oráculo de arquetipos de diseño
Las decisiones de diseño no aparecen de la nada. Detrás de cada sistema, interfaz o marca hay patrones, arquetipos y tensiones que se repiten. Aquí exploro cómo construir un marco que ayude a leer, anticipar y decidir mejor en contextos complejos.
Explore the design archetypes
Batalla invisible por tu atención
Competimos por atención en un entorno saturado, pero pocas veces cuestionamos las reglas del juego. Este texto reflexiona sobre cómo productos, interfaces y sistemas moldean nuestros hábitos — y qué responsabilidad tiene el diseño en esa batalla silenciosa.
Reflect on attention & design
Currently building
🔮 Design Archetypes Tarot
A card-based creative system helping designers think clearer, ideate faster, and unlock narrative intuition. Powering design students, founders, and teams looking for sharper decision-making.
🍳 Sazonario Contextual Cooking
A frictionless platform connecting inspiration, planning, and grocery shopping into one smart flow. Turning cooking into an intuitive, guided experience powered by context and simplicity.
🐆 Modern Coloring Books
A collection of AI-assisted illustration books blending storytelling, mindfulness, and humor.
Designed for modern humans who want creativity, calm, and a little chaos on the side.
